With poorly performing social engagement and limited product focus, Alloy Digital was a web 1.0 digital media publisher needing to transform to a 2.0 and beyond digital world.
Issue
Alloy Digital revenue was primarily limited to banner ads, with little user engagement. It used no mobile footprint and its social engagement through Facebook was declining. Alloy had poorly performing websites, with very limited focus on product improvements, resulting in no alternative revenue streams.
Solution
Pano Anthos was named Chief Product Officer and helped establish an agile, product-oriented culture that reflects the new web and mobile worlds.
He brought e-commerce in-house and hired team to drive growth through money making mobile games and successful mobile viewing applications. New revenue streams were created using video technology and a gamification layer. He implemented Big Data tools to identify key user behaviors and initiate beta testing.
Results
New revenues grew by over $1M in less than 9 months and total e-commerce revenues increased by over 50% vs. year ago. Social media traffic increased by over 20% on Smosh.com and unique visitors grew to over 66 million on Smosh.com. New platforms were created to broaden revenue streams to mobile and gaming arenas. Finally, a new team was developed to carry forward with Alloy’s merger with Break Media.
