Falling revenue and lack of market focus contributed to a company in disarray.

Issues

The company was focusing on too many market sectors without adequate software or services investment. Many client projects were unprofitable and revenue was falling on a month to month basis. The people culture of the company was in disarray, with key employees leaving at an alarming rate.

Solution

We helped replace the CEO and shifted the business strategy to focus on core sectors, shedding a number of marginal and unprofitable areas. We helped implement the Net Promoter Score (NPS) concept as a primary indicator of business success and helped create much more information transparency. We also helped the company develop key capabilities that were differentiators in the educational publishing market. Sales efforts behind this more focused strategy improved customer messaging and was easier to support.

Result

Eaglepoint provided interim CEO services to quickly address the identified issues. Customer satisfaction markedly improved and project profitability increased by 5X. Significant new client opportunities were developed from the new messaging and tighter positioning. Staff exits were dramatically reduced and people culture improved significantly. Finally, a new permanent CEO was hired to a much more stable and successful company.